Salesforce, conversely, uses its own proprietary programming language–Apex. Net and HTML, rather than proprietary tools -which makes customization easier and more affordable, whether you’re using an in-house resource or are engaging a third party. When it comes to customization, Microsoft Dynamics 365 excels with its use of standard development tools such as Javascript. However, the degree of customization and flexibility is a notable strength of Microsoft Dynamics 365. Neither Salesforce nor Microsoft Dynamics 365 come perfect “out of the box”-they both require configuration to fit the unique needs of your business processes. Salesforce and Microsoft Dynamics 365 are fairly comparable here-but take a look where Microsoft Dynamics 365 jumps ahead of Salesforce and other CRM systems. Most CRM systems perform the same core functions: managing prospect and customer information, tracking sales and customer service history, and providing basic data analytics. We thought it would be beneficial to share an analysis of both systems, comparing five key categories:Ĭomparing Salesforce and Microsoft Dynamics 365 Salesforce and Microsoft Dynamics 365 are two of the market’s leading CRM solutions-and the two our team is most frequently asked about.
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